CA issued guidelines over advertising campaigns of its players in the IPL 2021

CA issued guidelines over advertising campaigns of its players in the IPL 2021

In a lengthy list of guidelines issued by Cricket Australia (CA), Australian cricket board imposed harsh restrictions on the usage of Australian IPL 2021 player list for advertising and promotion of the Indian Premier League (IPL) by their respective franchises. The Board of Control for Cricket in India (BCCI) confirmed that they issued an e-mail to the franchises, notifying them about the conditions.

In the advisory to the franchises issued, the BCCI quote their Australian counterparts as saying, “a full team photo – for use only by the sponsors of the relevant IPL team in print media in India and any such photo should not involve or include the name or branding of a company primarily engaged in the business of alcohol, fast food/fast food restaurants, tobacco or betting.”

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A total of 19 Australian players are set to feature in IPL 2021 time table. Among other restrictions, CA said not more than one player from a Big Bash League (BBL) side and a state team should be used “in any specific advertising or promotional activity”… (in any medium including TV, radio, press, outdoor, internet, point of sales or on-pack advertising).

“By way of example: A Franchisee may, subject to compliance with the remainder of these Player Regulations, the Player ID guidelines and the Player Contract, use three Australian players in any advertising material as long as no more than one has a Central Contract and all three are from different States and Big Bash teams,” BCCI wrote.

These restrictions by the Australian cricket board managed to upset many franchise officials questioned the BCCI on why they are agreeing with such conditions of CA. “That is not a major issue because alcohol, betting and tobacco brandings don’t happen in India anyway but the BCCI, in principle, should not accept such conditions,” said a franchise official.

IPL 20211 will feature Australian cricketers like Steven Smith, Maxwell, Nathan Coulter-Nile, Richardson, Rilie Meredith, Ben Cutting, Moises Henriques, Dan Christian, Josh Hazlewood, Marcus Stoinis, Pat Cummins, Chris Lynn, Adam Zampa, Daniel Sams, Kane Richardson, Josh Philippe, Andrew Tye, David Warner and Mitchell Marsh.

Meanwhile, in the recently concluded IPL “mini-auction” this year, a total of 164 Indian players, 125 overseas players, and 3 players were listed. The highest reserve price in this auction was fixed at Rs 2 crore, with only two Indians – Kedar Jadhav and Harbhajan Singh – making it in that elite club at a base price of Rs 2 crore. Another 12 cricketers are on the auction list with a base price of 1.5 crore.

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