Kolkata Knight Riders signs RR Kabel as newest sponsor

Kolkata Knight Riders (KKR) announced that it has signed wire and cable manufacturer RR Kabel as its official sponsor ahead of the Indian Premier League (IPL) 2021, scheduled to start from 9 April. This marks the company’s first-ever association with the cash-rich T20 league. The company’s branding will be featured on the trousers of all KKR team players for the whole tournament.

“RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board,” KKR marketing head Kaustubh Jha speaking about the latest 2021 IPL sponsorship.

The company, a part of RR Global’s $850+ million conglomerate, aims to reach audiences beyond physical and geographical boundaries, through this association. “The Eastern region markets are critical for RR Kabel where we are strengthening our market position further and what better way to execute this than an association with cricket.,” Kirti Kabra, director, RR Global said.

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Kabra added: This strategic collaboration gives us a great opportunity to promote our brand to a larger audience”. The two-time Indian Premier titlist will play against the other eight teams in 14 matches in this new edition, with its first match against Sunrisers Hyderabad (SRH) set on 11 April at the MA Chidambaram Stadium in Chennai.

Full squad: Eoin Morgan (Captain), Dinesh Karthik, Andre Russell, Kamlesh Nagarkoti, Kuldeep Yadav, Lockie Ferguson, Nitish Rana, Prasidh Krishna, Rinku Singh, Sandeep Warrier, Shivam Mavi, Shubman Gill, Sunil Narine, Pat Cummins, Rahul Tripathi, Varun Chakravarthy, Pawan Negi, Tim Seifert, Shakib al Hasan, Sheldon Jackson, Vaibhav Arora, Karun Nair, Harbhajan Singh, Ben Cutting, Venkatesh Iyer.

Earlier this month, the Board of Control for Cricket in India (BCCI) has announced the Indian Premier League (IPL) 2021 schedule, with the cash-rich tournament set to commence on April 9 behind closed doors. The T20 tournament will be played at six venues but there will be “no home games” for any of the eight franchises. It will be first played in Chennai, with Mumbai Indians against RCB.

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